The alternative for adult smokers:

Designed for smokers, by smokers.

Your journey starts here.

JUUL has a unique profile, simple interface and flavor variety.

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JUUL is designed with adult smokers in mind.

JUUL is designed with adult smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL Device has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of adult smokers looking to switch from smoking cigarettes.