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MAKE THE SWITCH

JUUL was developed as a satisfying alternative to cigarettes. Learn about our mission to improve the lives of the world's one billion adult smokers by eliminating cigarettes.

YOUR JOURNEY STARTS HERE.

JUUL has a unique profile, simple interface and flavor variety.

JUUL WAS DESIGNED WITH SMOKERS IN MIND.

JUUL is designed with smokers in mind. JUUL is designed with smokers in mind, from form to technology to flavor. It is easy to use, there are no buttons or switches. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL and allow you to experience complete freedom from ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.