Our Story

We are committed to innovating with adult smokers in mind.

Our Team

JUUL Labs was founded by former smokers, James and Adam, with the goal of improving the lives of the world's one billion adult smokers. JUUL Labs is now a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes.

Our Executive Team

Adam Bowen
Founder, Chief Technology Officer
Adam has over 15 years of experience in consumer product design and 11 years of experience in tobacco product innovation. He holds a MSME, Product Design from Stanford University and a B.A. in Physics from Pomona College.

K.C. Crosthwaite
Chief Executive Officer
K.C. has over 20 years of experience in product development, management, and stakeholder and regulatory engagement. Most recently, K.C. served as Chief Growth Officer of Altria, where he spent several years focused on alternatives to combustible cigarettes. K.C. is a graduate of Marquette University, and earned his MBA from Providence College.

Joanna Engelke
Chief Quality and Regulatory Officer
Joanna has over 30 years’ experience, including executive leadership of global quality/regulatory for Boston Scientific, Managing Director of Halloran Consulting. Joanna has an MBA from Harvard and B.A. in Political Science from Yale.

David Dickey
Chief Supply Chain Officer
David has over 25 years of Supply Chain and Operations experience across multiple industries leading large-scale transformations for TPG Capital and United Technologies. He has a M.S. in Management from Purdue and a B.S. in Electrical Engineering from Worcester Polytechnic Institute.

Matt David
Chief Communications Officer
Matt David’s experience as a communications strategist includes work for corporations, successful electoral campaigns, and service in federal and state government. He has held senior communications positions on the last four presidential campaigns, and led communications strategies for the state of California, global Fortune 500 companies, technology companies, and elected officials.

Bob Robbins
Chief Growth Officer
Bob brings experience managing regulated consumer sales, most recently with Constellation Brands. Prior to his career in the commercial sector, he served as an officer and aviator in the US Navy. Bob has an MBA from Stanford University and a B.S. in Systems Engineering from the US Naval Academy.

Our Talented Teammates

Claire O'Malley
Sustaining Mechanical Engineer
Claire, who has degrees in mechanical engineering and studio art, spends her days in CAD or prototyping product changes and improvements. Her favorite thing about San Francisco is that Mrs. Doubtfire lived there.

Esteban Leon
R&D Mechanical Engineer
Coming from the renewable energy industry, Esteban joined the JUUL team to apply his engineering background to a host of products in our portfolio. His favorite parts of San Francisco are the food scene and his bike-able commute.

Adam deSouza
Director of Quality & Manufacturing Engineering
Adam, who holds a B.S. in Biomedical Engineering from Northwestern University, leads a range of engineering projects focused on improving manufacturing processes to scale JUUL’s business. His favorite part of San Francisco is the breadth of great places to eat.